When my Dad first went vegetarian, a move prompted by the book Diet For A New America, he followed a macrobiotic diet. My sister and I would stay with him and my stepmom on the weekends. We learned why they had made this choice and how terribly unhealthy is the Standard American Diet.
I ate it up—literally! The new things we were trying were delicious. At least to me; my sister’s reaction was always the far more equanimous, “It’s different.” ![]()
Steamed brown rice, beans, bokchoy, big soups, etc.. All in stark contrast to the diet at my Mom’s. There, we were raising a pig and a couple turkeys, as well as, I might add, tending a luscious overgrowth of blackberry and raspberry bushes that constantly encroached upon the yard. Both, aspects of country livin’.
The former was a point of contention, even for my sister who, nevertheless, remains a meat-eater to this day. I think she became attached to the pig. We all used to laugh as he bravely “barked” back at the dogs. The latter—the berries—a definite boon. Add to that climbing trees, hiking, skidding our bikes on the dirt road after getting a full head of steam down the hill,…… good stuff.
Where was I going with all this? Oh yeah, vegan fast food. Well, at the time, I proclaimed there should be a vegetarian version of McDonald’s. I was particularly hung up on the name MacroDonald’s, as in macrobiotics.
Alas, it seems I’ve been beaten to the punch. (Not that I have the Chutzpah to start a restaurant where the failure rate is often quoted, apparently incorrectly, as being 90% in the first year.)
I know, I was thinking the same thing; they not only stole my idea, they had to rub it in by playing off my moniker.
Actually, it’s worse yet for this Australian band.
So far, they’ve a restaurant in New York, and one on the way in Hollywood. There’s also an application for franchise opportunities on their website. Could there be a zenpawn at the helm of a future ZenBurger? Well, it’s not quite the vision I had as a teenager, but you never know.
As the NY blogger put it, “The food is not healthy, just healthier. 30 percent fewer calories than McDonald’s is still pretty fattening.” Nevertheless, it’s a step in the right direction. What do you think? Please, share your thoughts in the comments.
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