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how industry redefines health food

A short and sweet post here as time is of the essence. I want to bring to your attention a very important presentation which VegSource is making available online for the next seven days only. (After that, it’s going into their DVDs of this year’s best lectures from the Healthy Lifestyle Expo.)

In this 80-minute slide show by Jeff Novick from the Pritikin Center, he speaks clearly and with humor about the tricks of the trade in food labeling. As a former Kraft Foods account manager, he should know! You’ll definitely want to

watch this one

to learn how to really read those labels! And if you’ve ever struggled to explain how deceptively dangerous processed foods are to your friends and family, just send them to this talk, and let Jeff do the work. :)

5 Responses to “how industry redefines health food”

  1. Arturo Veve says:

    Hi Erin
    Wow, I didn’t know that Jeff Novick maintained a website and blog. I’ll be a frequent reader from now on. His posts to the Calorie Restriction Support Group on yahoo are always very infomative. I started watching the video this morning and will complete it this weekend. I had learned years ago how to interpret the percentage of calories from fat on labels, but it’s good to know what should be considered the healthy percentage.

  2. Robin says:

    Wow, what a great talk!
    I learned a lot. Thanks, Erin!

  3. Alison M says:

    Has anyone tried to play it Sunday, Aug.12?
    It doesn’t have anything on the page but I don’t think the
    time is up.


  4. Erin says:

    I still see it there in all its glory. I really do hope you and those you love get to watch it. Keep trying, maybe on different browsers; it’s worth it.

  5. Alison M says:

    Erin, thanks! It was the browser.

    This is entirely interesting, especially if it is true that most Americans don’t know it. When I talk to people about food, whether I know them or not, they put this
    little smirk on like someone’s going to ‘tell me’. They don’t care. I have come to the conclusion that the majority just wants to eat what they want.

    I am beginning to meet more of the ones who care – but it is still a minority, and many of them don’t care like we do.

    Worth the watch! Wish the masses would see this!

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